
The AI Opportunity Awaits
AI is here and the future is bright
AI is a powerful tool we are excited to embrace. While not an all-in-one solution it can be powerful if used smartly.
Whenever a new technology emerges, multiple perspectives often accompany it, and AI is no different. There are those that believe it is the answer to everything, and those who believe it is doomsday.
As a team of media creators, Armada see it as an opportunity, and for a couple of reasons.
First, we see it not as an answer to everything, but as an added tool in our toolset. At Armada we readily embrace AI for what it can and cannot do. This is part of our company DNA, in that we were some of the first innovators of 3D technology and have helped pioneer the subject.
Second, we understand that for companies we serve, we can properly deploy this new technology, using it amongst the others that we know, which can help enhance the quality of what we deliver when it is used correctly. Since the emergence of these tools we have been testing them to make sure they are actually effective. Some are not, some are, and we deploy them as they help.
Finally, we believe that by embracing AI we can both increase employment opportunities as well as cost efficiency for those we serve. We care about our artists and are not seeking to displace them but instead are looking to give them great supplementary tools to make them perform their best. In our 30+ years work we have seen our tools evolve and used them in novel ways.
We are looking forward to utilizing AI where it helps, and not when it hinders (or is not desired).
The future is bright.